Your Ultimate Guide to January 2024 Sales: Top Picks and a FREE Printable Calendar!

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January sales are here, and we’ve rounded up what to buy in January!

Woman holding up foldable tablet in living room

January is full of new savings! 🤩

A new year is here and it’s time to talk about all the latest January sales. Download our convenient and FREE calendar printable to know the best things to shop for before any of the sales end.


january calendar printable with the best sales and deals


These are the best January sales to shop:


Target’s Semi-Annual Toy Sale is held at the beginning of January and offers up to 70% OFF name-brand toys. Target Shopping Cart filled with Toys Target from the Semi Annual Toy Clearance

The Target Semi-Annual Toy Sale started on December 27th this year and typically runs for 3 weeks in-store. It’s one of their biggest sales of the year and right now you can score over 50% OFF toys and expect to see up to a whopping 70% OFF toys at the peak of the sale! 🤩 These HOT toy deals are too good to pass up whether you’re planning ahead for birthdays, stocking up for holiday toy drive donations, or stashing away a few early Christmas gifts for next year.

Expect to see discounts on name-brand toys such as Nintendo, Cocomelon, Marvel, Polly Pocket, Little Tikes, Magic Mixies, and so much more. Plus, browse around online as Target.com has some clearance toys marked down to 50% OFF! When shopping online, keep in mind that shipping is free on orders over $35 or almost any order when you use your Target Red Card (which will also get you an additional 5% OFF)!

Chrsitmas clearance section at Target

Plus, be sure to swing by the Christmas clearance aisles if you haven’t already (started right after Christmas). By the end of the clearance sales, you can also score up to 90% OFF holiday decorations in January. Just don’t hesitate to grab the most popular items before they’re gone because as we all know they go FAST!


Under Armour has up to 50% OFF during their Semi-Annual Sale.

under armour shirt display in store

Through January 2nd, you can shop the Under Armour Semi-Annual Sale and they’re offering up to 50% off sitewide! Even better, you can score an extra 50% off when you use the promo code NEWYEAR at checkout! 😱

Plus, shipping is free for UA members (free to join) – simply sign up for free using the ‘Register’ button at the top right of the page and free shipping will automatically be applied!

This Under Armour sale is FULL of awesome gear for the family – including tees, shorts, leggings, and more! There are tons of great deals to score, but sizing is becoming limited, so you’ll want to grab your favorites ASAP before they’re gone!

Browse the hottest Under Armour Semi-Annual Sale deals now!


Vera Bradley’s Semi-Annual Sale is offering over 50% OFF and ends January 21st.

Vera Bradley Plush Throw Blanket spread out over chair

Right now until January 21st, you can score over 50% OFF select styles during their Semi-Annual Sale! Even better, there are several items on sale for up to 60% off during a last-chance sale AND you can save 30% off Disney Pixar & Peanuts items too!

Plus, shipping is free on orders over $99 OR you can get free 2-day shipping on a $75 order through Shoprunner! Watch for a pop-up window that will ask you to sign up for text alerts and score an additional 15% OFF. YES, even on Semi-Annual Sale items! *Note that your unique promo does not apply to Last Chance, Disney/Pixar, or Peanuts items.


Soma offers bras, panties, and more at up to 70% OFF during their Semi-Annual Sale which ends on January 7th.

woman in black bra

During Soma’s Semi-Annual Sale, you can score up to 70% off underwear, bras, sleepwear, and loungewear, both in-store and online! Shipping is free on orders $75+ or opt for free in-store pickup to avoid fees. This sale is the perfect time to restock your underwear drawer, treat yourself to some new PJs, or see why everyone is raving about Soma’s bras!

Be sure to watch the Soma website for a pop-up window offering a promo code for 20% OFF your order. These offers are usually valid for new text or email subscribers only, and the code works with sale items but does not appear to work with Final Sale items.


Bath & Body Works Semi-Annual Sale offers up to 75% off until supplies last. 

bath & body works candles and red bag at a register

Now through January 19th, Bath & Body Works is hosting its Semi-Annual Sale in stores and online! During this highly anticipated sale, you can score savings of up to 75% OFF all categories including body care, candles, hand soaps, and more!

Prices start under $3! We also recommend checking back throughout the sale for new items being added, as well as additional markdowns.


Here is a list of other notable things to buy in January:


Stock up on goods for the big football game if you’re planning to host a party.

sheet pan with round dough balls and four different cheese dips

January is a great time to shop for any football party plans you have coming up. 🏈 With the big game falling in this first half of February, you’ll start spotting deals towards the end of January on all the essentials like soda, chips, dips, cheeses, chicken, snack foods, as the month comes to a close. Even if you don’t watch football, it’ll still be a great time to stock up on all your favorites!

It’s also a great time to find deals on team apparel and save even more if your favorite team didn’t make it to the playoffs this year.

Hip Tip: Plan accordingly with our 85 top-ranking gameday football food ideas and score everything you need for your football party!


Refresh your home for the New Year with White Sales. 

woman making bed holding beige quilt

In January, you can also shop White Sales at various retailers. The idea behind these sales is to offer consumers deep discounts on bedding, linens, towels, and more to give their home a new year home refresh. Historically, these sales happen in the first half of the month.

Look for deals at top retailers like Macy’s, Kohl’s, Walmart, Target, JCPenney, and even Amazon just to name a few. Plus, you can find deals on luxury goods at retailers like Anthropologie.


Save up to 50% OFF during the ULTA’s Love Your Skin event which is expected to start on or around January 1st. 

It Cosmetics skincare and mascara on a counter

ULTA’s Love Your Skin event is held in January and last year ran for about 3 weeks. This year we expect it to start on or around January 1st. During this beauty event, you’ll find HOT deals on brands like Tula, Boscia, Philosophy, Estee Lauder, Clinique, It Cosmetics, and so much more – all up to 50% OFF! 🤩 It’s the perfect opportunity to get stocked up for your New Year regimes.

Bookmark our ULTA Love Your Skin Event deals page to get the latest info once it’s live!


Shop for January’s seasonal produce to score the best prices. 

zucchini and tomatoes on display at farmers market

When you shop seasonally, you’re likely to get the best prices on products – especially if you’re shopping at your local farmer’s market.

Here’s a list of some seasonal produce to shop for in January:


  • Apples
  • Arugula
  • Bok Choy
  • Broccoli
  • Brussel sprouts
  • Butternut squash
  • Cabbage
  • Carrots
  • Cauliflower
  • Celery
  • Chestnuts
  • Citruses (oranges, lemons & limes)
  • Collard Greens
  • Grapefruit
  • Mushrooms
  • Kale
  • Kiwi
  • Leeks
  • Parsnips
  • Pears
  • Persimmons
  • Pomegranates
  • Potatoes
  • Romaine Lettuce
  • Spinach
  • Sweet Potatoes
  • Turnips
  • Walnuts

Get the best deals of the year on fitness essentials if you’re starting a new healthy lifestyle. 

person walking on walking pad in living room

New year, New YOU! January is a popular month to score irresistible deals on everything you need to start your healthier lifestyle and meet all your New Year’s goals. Companies like Weight Watchers, Athleta, Natural Vitality, and even Amazon, will be hosting sales on everything you need from athletic apparel to vitamins and even memberships to keep you on the right path.


Get organized in January and declutter for the New Year by scooping up organization items on sale.

Christmas decorations inside a large red bag

With the holidays behind us, many homeowners are looking to declutter and organize in the New Year. This broom holder, Christmas tree storage, Suncast storage shed, photo and craft keeper, and the Michaels rolling storage carts are just a few deals you can score right now to get organized.

Historically, we’ve seen plenty more organizational items going on sale too from affordable Target Room Essentials storage baskets, this Better Homes & Gardens container set at Walmart, and some of the best deals on Kohl’s holiday storage (already started!).

Browse our Home Deals Coupons Tips page to get the latest organization deals now!


Stock up on Christmas Clearance at all your favorite retailers while supplies last. 

Target Christmas Clearance

If you’re quick to shop all the Christmas Clearance at the beginning of January, you can score incredible deals on wrapping paper, bows, and holiday decor – from ornaments to pillows and more. Right now you can score up to 66% OFF Hobby Lobby Christmas, 70% OFF at Target Christmas Clearance, and amazing Sam’s Club Clearance deals too!

Last year we also saw deals up to 75% OFF at Home Depot Clearance and Walmart Christmas Clearance. Plus, Michael’s Clearance deals, 80% OFF on Christmas Books, 50% OFF at World Market Clearance, ALDI Christmas Clearance, Dollar Tree Christmas Clearance, Walgreens Clearance, CVS Clearance, and so, so much more! 😍


Grab after-holiday deals on small kitchen appliances in case you missed them before New Year’s.

Kitchen appliances are super giftable during the holidays so there are many deals in December, but what you may not know is that there’s plenty that pop up in January too! We believe this is due to the fact retailers are catering to people who are starting healthier lifestyles in the New Year and are looking for a new way to prepare meals.

On the flip side, we’ve also seen hot deals on other appliances like our team favorite Ninja Creami which makes small kitchen appliances something to seek in January regardless of your intentions. 😉

This Dash Waffle Maker went viral this season and has you covered all year round! It comes with 7 interchangeable plates and is just $29.99 for Costco members.


Save on electronics in January while retailers make room for newer models.

woman leaning on office desk with small and large monitors

Whether you’re switching to high-tech Apple products in 2024 or you want to upgrade your office monitor, there are a handful of amazing deals on electronics in January. You can also anticipate last year’s models going on sale and giving Black Friday prices a run for their money so be sure to check your favorite retailers and phone services for these deals.

Psst…get ready for summer and outdoor movies and grab this Sainyer Mini Projector deal now!


Keep these National Holidays in January that often come with January sales:


National Popcorn Day is January 19th and there will be some poppin’ deals. 

hand holding popcorn

Friday, January 19th, 2024 is National Popcorn Day and there will be a handful of poppin’ deals to score and you can count on us to share some of our favorite popcorn-related products too.

Last year, we saw many movie theaters offering deals on popcorn which was anywhere from 50% OFF to totally FREE! 😱 Plus, you could save on the Popular Harry & David Moose Munch Popcorn and even score deals on our favorite collapsible microwave popcorn bowl.

Bookmark our National Popcorn Day post to know when the 2024 deals are live!

knife slicing into cheese block

Here’s a list of other notable National Holidays in January to keep an eye out for possible January sales:


  • Cut Your Energy Costs Day: January 10th
  • Dress Up Your Pet Day: January 14th
  • Hat Day: January 15th
  • Nothing Day: January 16th
  • Hot Buttered Rum Day: January 17th
  • Cheese Lover’s Day: January 20th
  • Hugging Day: January 21st
  • Blonde Brownie Day: January 22nd
  • Pie Day: January 23rd
  • Opposite Day: January 25th
  • Chocolate Cake Day: January 27th
  • Blueberry Pancake Day: January 28th
  • Puzzle Day: January 29th
  • Croissant Day: January 30th

Know the best time to buy EVERYTHING year-round!

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